Our Story

We are a micro-agency.
100% by design.

Nayfla is a micro-agency that has been quietly powering the digital presence of non-profits, educators, and ambitious businesses across Singapore.

How it Started

One founder. One conviction. One micro-agency.

Nayfla might have only be officially registered in 2023, but our story began almost 10 years ago. Alfian, our founder, started building his own portfolio website as a hobby.

Hundreds of websites later, we are now building, hosting, and maintaining websites ranging from education, to events, and to the non-profit industries.

10 years later, our tools and processes might have changed, but our conviction has not.
  1. 2016

    First website built for a local logistics company. Hand-coded HTML + CSS from scratch. Fell in love with building websites.

  2. 2018

    Built an interactive microsite for our first "major" client, a national postal service provider.

  3. 2020

    Worked on our 50th website for a local shapewear company, and 20th unique client overall.

  4. 2022

    Racked up our 30th unique client and our first in the offshore oil industry, our 10th unique industry we've worked in.

  5. Today

    A trusted partner to organisations that take their digital presence seriously.

What We Stand For

Principles that shape everything we build.

  1. Proper craft over high-volume

    As a micro-agency, we intentionally do not juggle 10 projects at once. Every project gets our full attention — not a formula, not a template, not a cookie cutter or a conveyor belt.

  2. Performance is non-negotiable

    A beautiful website that doesn't convert is art (which isn't a bad thing). In Nayfla, we obsess over speed, structure, and realistic KPI/OKRs — not just aesthetics.

  3. Long-term partnership

    We don't build and vanish. Our care plans mean we're invested in your site's performance for the long haul. How well your website does its job is literally success to us as.

  4. Clarity from start to finish, always

    No jargon. No inflated timelines. No mystery invoices. You always know what you're getting, what it costs, and what it's for.

Why Nayfla

We are not just another web agency.

We do things differently — by design, not by accident.

  • Micro-agency, by design

    Being a small team means we have the freedom and flexibility to utilise and experiment with newer technology that provide immediate benefit to our clients. No need to go through the chain of command to approve an update to a high-friction process!

  • Sector expertise that matters

    We have spent years working specifically with non-profits, education centres, and service-based SMEs. We understand your constraints, your audiences, and what success actually looks like for your organisation.

  • One studio, full accountability

    You work with us — directly, personally, and with full transparency from brief to launch. For large projects, our founder, Alfian, will manage and handle trusted subcontracted designers/developers personally, no outsourced project management.

  • Infrastructure built for growth

    Our hosting and maintenance plans aren't an afterthought — they are the foundation. We are currently hosting 30+ websites and maintain it to be fast, secure, and running, day in, day out.